[Ultimate Guide] Txhua Yam Txog Kev Tso Daim Ntawv Sau Npe Digital
Digital Billboard Advertising yog dab tsi?
Qhov sib txawv ntawm cov ntawv tshaj tawm qub thiab Digital Billboards
Dab tsi yog Cov txiaj ntsig ntawm Kev Siv Digital Billboards?
Qhov chaw tsim nyog rau Kev Tso Tawm Digital Billboards
Tus nqi npaum li cas los tso Daim Ntawv Sau Npe Digital?
Tej yam uas yuav tsum tau xav txog thaum muab Daim Ntawv Pov Thawj Digital
Kab hauv qab
Kev tshaj tawm digital tau dhau los ua cov qauv kev lag luam rau yuav luag txhua qhov kev lag luam thiab kev lag luam.Koj puas paub tias Asmeskas cov neeg tshaj tawm siv nyiaj ntau dua rau kev tshaj tawm digital hauv 2020 los ntawm 15% txawm tias muaj kev sib kis?Ib qho ntawm cov hom kev tshaj tawm digital yog daim ntawv tshaj tawm digital.Adigital billboardyog ib qho khoom siv hluav taws xob sab nraum zoov tshaj tawm uas qhia cov lus dynamic.Digital billboards feem ntau yog nyob rau ntawm txoj kev loj loj, txoj kev tsis khoom thiab nyob rau hauv cov chaw tsheb loj kom tau txais kev saib xyuas ntawm cov neeg tsav tsheb, cov neeg taug kev lossis cov neeg caij tsheb npav.
Hauv ntau qhov chaw hauv ntiaj teb, xws li Asia, cov ntawv tshaj tawm digital tau dhau los tshaj tawm cov xov xwm sab nraum zoov.Hauv Teb Chaws Asmeskas, kev kwv yees qhia tau tias kev tshaj tawm sab nraud digital yuav yog ib nrab ntawm tag nrho cov nyiaj tau los ntawm kev tshaj tawm sab nraum zoov hauv 2021.
Cov channel tseem ceeb xws li smartphones thiab khoos phis tawj tau dhau los ua neeg coob heev niaj hnub no, thiab tib neeg tab tom tig lawv lub ntsej muag rau lub ntiaj teb tiag tiag thiab rau hauv cov ntawv tshaj tawm.Cov ntawv tshaj tawm digital yog dab tsi, thiab lawv ua haujlwm li cas hauv kev tshaj tawm?Xav paub ntau ntxiv hauv qab no.
Digital Billboard Advertising yog dab tsi?
Qhov zoo tshaj plaws, digital out-of-home billboard advertising yog ua los ntawm lojLED billboard zaub.Cov ntawv tshaj tawm digital no tuaj yeem muab tso rau hauv nruab nrab cov ko taw tsheb loj, txoj kev loj, lossis txhua qhov chaw uas xav tau.Digital billboard advertising yog ib qho yooj yim thiab customizable txoj kev tshaj tawm.Daim ntawv tshaj tawm digital tuaj yeem hloov pauv hauv vib nas this yog tias tsim nyog, vim yog huab-based cov ntsiab lus tswj hwm (CMS).
Digital billboard marketing yog suav tias muaj txiaj ntsig zoo nyob rau lub sijhawm ntev.Feem ntau, nws yog kim tshaj li ib txwm billboard advertising.Txawm li cas los xij, nws muaj ROI siab dua li qhov kev coj ua.
Qhov sib txawv ntawm cov ntawv tshaj tawm qub thiab Digital Billboards
Los ntawm kev nkag siab qhov sib txawv ntawm cov digital lossisLED billboardsthiab cov kab lis kev cai ib txwm muaj lossis zoo li qub, ib lub lag luam tuaj yeem txiav txim siab seb txoj kev lag luam twg haum rau nws cov kev xav tau.Nrog rau kev nce qib sai ntawm cov thev naus laus zis tom qab cov kev xaiv tshaj tawm kev tshaj tawm, cov neeg tshaj tawm muaj peev xwm muaj kev xaiv nyuaj ua ntej lawv.
Dab tsi yog qhov zoo dua ntawm cov ntawv tshaj tawm digital thiab cov ntawv tshaj tawm ib txwm?Qhov tseeb, ob qho kev xaiv muaj txiaj ntsig zoo.Qhov kev xaiv ua rau lub tuam txhab cov neeg siv khoom yav tom ntej, kev tso npe rau daim ntawv teev npe, thiab lub tuam txhab cov peev nyiaj tshaj tawm.Nrog rau cov xwm txheej zoo li no, daim ntawv tshaj tawm ib txwm muaj peev xwm ua pov thawj zoo dua li daim ntawv tshaj tawm digital, lossis rov ua dua.
Hauv qab no yog daim ntawv tshaj tawm digital vs cov ntawv tshaj tawm kev sib piv-raws li kev sib txawv-los pab koj txiav txim siab xaiv qhov zoo tshaj plaws rau koj txoj kev lag luam.
1. Cov ntsiab lus
Ib daim ntawv tshaj tawm digital tuaj yeem pom tsuas yog hom lus ntawm cov ntsiab lus, thaum daim ntawv tshaj tawm ib txwm yuav pom tsuas yog cov duab luam tawm zoo li qub.
2. Kev tshwm sim
Daim ntawv tshaj tawm digital tsis pib tev lossis tshwm dingy.Nws zoo nkaus li meej, ntxim hlub, thiab zoo nkauj txawm tias hmo ntuj.Ntawm qhov tod tes, cov ntawv tshaj tawm ib txwm maj mam saib qias neeg thiab ploj mus tom qab kev siv txuas ntxiv tshwj tsis yog tias daim ntawv tshaj tawm hloov tsis tu ncua.
3. Mus txog
Hauv daim ntawv tshaj tawm digital, koj faib lub sijhawm tshuaj ntsuam nrog ob peb lwm cov npe tshaj tawm.Txawm li cas los, nyob rau hauv ib txwm billboard, nws yog nkaus xwb.Koj qhov kev tshaj tawm tsuas yog qhov tshwm sim ntawm daim ntawv tshaj tawm rau lub sijhawm tshwj xeeb.
4. Hloov cov lus
Daim ntawv tshaj tawm digital tuaj yeem hloov pauv ntawm ntau cov lus, tso cai rau koj hloov pauv ntawm kev tshaj tawm sib txawv.Ntawm qhov tod tes, daim ntawv tshaj tawm ib txwm hloov tsis tau yam tsis muaj nqi ntxiv thaum luam tawm.
5. Teem sijhawm
Daim ntawv tshaj tawm digital LED tso cai rau koj teem sijhawm thiab tshaj tawm thaum lub sijhawm siab tshaj plaws thiab rau lub sijhawm txwv, thaum koj tsis tuaj yeem teem sijhawm rau hauv daim ntawv tshaj tawm ib txwm muaj.
6. Tus nqi
Daim ntawv tshaj tawm digital feem ntau raug nqi ntau dua li daim ntawv tshaj tawm ib txwm muaj.Ib daim phiaj xwm ib txwm muaj yuav pheej yig dua, tab sis nws los nrog cov nqi ntxiv xws li kev teeb tsa thiab kev saib xyuas.
Feem ntau, ob hom ntawv tshaj tawm muaj lawv qhov zoo.Siv sijhawm los txiav txim siab seb qhov twg yog qhov zoo rau koj qhov kev xav tau kev lag luam.
Dab tsi yog Cov txiaj ntsig ntawm Kev Siv Digital Billboards?
Nws yog Nqi Txuag
Koj tsis tas yuav them cov nqi luam ntawv lossis nqi zog thaum muab ib qhodigital LED billboard, pab koj txuag ntawm cov nqi tsim khoom.
Nws Txhim Kho Cov Neeg Siv Khoom
Kev paub ntawm cov neeg siv khoom yog qhov tseem ceeb ntawm kev lag luam.Tam sim no, cov khoom lag luam thiab cov lag luam tau vam khom ntau ntawm txoj hauv kev digital los muab cov neeg siv khoom nrog cov kev paub tshiab.Txhawm rau lav qhov kev nyiam ntawm cov neeg siv khoom, cov neeg tshaj tawm xaiv los muab cov ntaub ntawv dynamically, piv txwv li, los ntawm cov ntawv tshaj tawm digital.Daim ntawv tshaj tawm digital muaj kev sib tham sib cuam tshuam thiab muab cov neeg siv khoom pom kev pom thiab kov.
Shorter Lead Time
Koj lub npe tshaj tawm raug xa mus rau lub vijtsam billboard hluav taws xob, uas tuaj yeem tshwm sim hauv ob peb teev.Koj tsis tas yuav xa daim ntawv tshaj tawm lub lis piam lossis hnub ua ntej koj qhov kev tshaj tawm mus.
Koj tuaj yeem txhawb ntau tshaj ib qho lus
Yog tias koj muaj ntau lub khw lossis cov khoom lag luam los txhawb, koj tuaj yeem xa cov ntawv sib txawv ntawm koj qhov kev tshaj tawm nrog qhov chaw nyob thiab cov ntaub ntawv ntawm txhua tus.Koj tuaj yeem siv koj lub sijhawm los tso saib ntau tshaj ib qho kev tshaj tawm.
Nws tso cai rau Creativity
Tsis zoo li cov ntawv tshaj tawm ib txwm muaj, daim ntawv tshaj tawm digital tso cai rau koj siv lub tswv yim ntse.Koj qhib rau tsim kev sib tham sib tshiab uas ua rau koj sawv tawm ntawm koj qhov kev sib tw.Yog li ntawd, qhov kev muaj tswv yim no tso cai rau kev sib tw kom zoo dua.
Ua kom pom tseeb
Nrog rau kev nce hauv cov npe hauv kev ua lag luam tam sim no, muaj kev xav tau rau cov lag luam kom hloov mus rau cov neeg siv khoom xav tau ntau dua.Daim ntawv tshaj tawm digital ua rau koj lub hom phiaj pom kev, txhais mus rau ntau tus thawj coj.
Nws txhim kho Brand Awareness
Thaum tab tom nrhiav los tsim koj lub hom phiaj thiab ua kom muaj kev paub txog kev lag luam, daim ntawv tshaj tawm digital yog txoj hauv kev mus.Cov ntawv tshaj tawm digital tso cai rau kev sib txuas lus audiovisual zoo dua, uas ntxiv dag zog rau koj lub hom phiaj ntawm lub qhov muag thiab pob ntseg ntawm koj cov neeg tuaj saib.
Nws nce rov qab los ntawm kev nqis peev
A digital LED billboardyog feem ntau txaus nyiam tshaj ib tug pa billboard.Nws siv kev sib txuas lus audiovisual kom hla dhau cov lus.Yog li ntawd, nws attracts ntau cov neeg siv khoom thiab cov thawj coj.Thaum kawg, ntau tus neeg txhais lus rau kev hloov dua siab tshiab thiab ntau dua ROI.
Qhov chaw tsim nyog rau Kev Tso Tawm Digital Billboards
Daim ntawv tshaj tawm digital tuaj yeem yog kev nqis peev zoo yog tias muab tso rau hauv qhov chaw zoo.Ib qho tseem ceeb ntawm kev txiav txim siab qhov chaw zoo tshaj plaws yog paub koj cov neeg tuaj saib lub hom phiaj.Khaws koj lub hom phiaj cov neeg tuaj saib hauv siab txhua zaus koj tso koj daim ntawv tshaj tawm digital.Hauv qab no yog ob peb qhov chaw koj tuaj yeem tso koj cov ntawv tshaj tawm digital kom pom kev pom thiab kev koom tes:
1. Txoj kev ywj pheej / tawm ntawm txoj kev loj.tso adigital LED billboardnyob rau hauv xws li ib qho chaw yuav muab rau koj nkag mus rau ntau yam ntawm cov neeg muas zaub.Txhua tus tsav tsheb muaj qhov xav tau sib txawv.Koj feem ntau yuav ua tiav qhov kev xav tau loj rau ntau tus neeg tsav tsheb ntawm txoj kev.
2. Nyob ze cov chaw tsheb ciav hlau thiab chaw nres tsheb npav.Yog tias koj cov khoom lag luam muaj kev thov rov hais dua thiab tsis yog tag nrho rau ntawm ib qho kev qhia pej xeem, kev thauj mus los hauv pej xeem yuav tsum yog koj qhov kev xaiv zoo tshaj plaws.
3. Nyob ze cov tsev so thiab chaw lag luam.Cov chaw ncig tebchaws thiab kev lag luam, tshwj xeeb tshaj yog cov nyob hauv plawv nroog hauv nroog, yog qhov chaw tseem ceeb rau cov ntawv tshaj tawm digital.
4. Nyob ze cov tsev kawm ntawv lossis cov tsev ua haujlwm.Yog tias koj lub hom phiaj yog npaj rau cov tub ntxhais kawm ntawv lossis cov neeg ua haujlwm hauv chaw ua haujlwm, tom qab ntawd muab daim ntawv teev npe nyob ze lawv cov tsev kawm ntawv yog qhov kev xaiv zoo tshaj.
Qhov tseem ceeb, koj xav tso ib tugdigital LED billboardqhov twg muaj tsheb loj heev.Ntau tus neeg muaj qhov pom kev nkag mus rau hauv daim ntawv tshaj tawm, qhov muaj feem ntau ntawm kev pom pom.
Tus nqi npaum li cas los tso Daim Ntawv Sau Npe Digital?
Ib daim ntawv tshaj tawm sab nraum zoov feem ntau yuav raug nqi txog $ 280,000.Txawm li cas los xij, qhov no yuav nyob ntawm qhov chaw, qhov loj me, qhov pom tseeb / qhov zoo ntawm lub vijtsam tshuab, thiab lub sijhawm tso saib.
Yog koj xav tshaj tawm rau adigital LED billboard, cia siab tias yuav them li ntawm $1,200 txog $15,000 ib hlis.Tus nqi yuav nyob ntawm qhov chaw ntawm lub digital billboard.Ua tsaug, Rov qab los ntawm Kev Lag Luam (ROI) yog siab dua thaum siv cov ntawv tshaj tawm digital tshaj li cov ntawv tshaj tawm.
Raws li Out of Home Advertising Association of America (OOHAA), kev tshaj tawm sab nraum tsev-xws li digital billboards- tuaj yeem pab cov lag luam paub txog 497% ROI ntawm cov nyiaj tau los.
Tej yam uas yuav tsum tau xav txog thaum muab Daim Ntawv Pov Thawj Digital
1. Kev pom ntawm daim ntawv tshaj tawm
Yog kojLED billboardmuaj qhov tsis pom kev tsawg, nws yuav muaj kev cuam tshuam hnyav rau seb nws puas yuav tsim kev coj los yog muag.Xaiv thaj chaw uas tsis pom kev cuam tshuam thiab xyuas kom cov ntawv tshaj tawm digital yog pem hauv ntej.Qhov tseem ceeb tshaj plaws, xyuas kom lub billboard muab tso rau ntawm qhov siab nyeem tau.
2. Kev suav ntawm qhov chaw
Tshawb nrhiav thiab tshawb pom cov cai tswjfwm kev tsheb khiav hauv zos.Tom qab ntawd koj tuaj yeem siv cov ntaub ntawv khiav tsheb kom paub qhov chaw hnyav ko taw lossis lub cev muaj zog yog qhov twg thiab ua kom qhov chaw loj tshaj plaws rau koj cov ntawv tshaj tawm digital.
3. Xav txog koj cov neeg tuaj saib
Ib feem tseem ceeb ntawm kev lag luam yog nkag siab koj cov neeg tuaj saib.Nws yog ib qho tseem ceeb uas koj qhia cov lus raug rau cov neeg raug.Thaum koj nkag siab zoo txog koj cov neeg tuaj saib xws li poj niam txiv neej, hnub nyoog, kev kawm, kev txij nkawm, lossis cov nyiaj tau los nruab nrab, koj tuaj yeem xav txog qhov chaw cuam tshuam rau lawv.
4.Qhov sib thooj rau koj qhov chaw ua lag luam
Xaiv qhov chaw tshaj tawm hauv zos yog qhov kev txiav txim siab yog tias koj xav nyiam cov neeg siv khoom rau koj qhov chaw ua lag luam.Yog tias koj lub lag luam tso siab rau cov neeg siv khoom hauv zos, tso daim ntawv tshaj tawm digital 50 mais deb yuav tsis muaj txiaj ntsig.
Kab hauv qab
Digital billboardkev tshaj tawm yog ib txoj hauv kev niaj hnub rau kev tshaj tawm cov ntawv tshaj tawm.Nws yog ib txoj hauv kev zoo kom ncav cuag cov neeg tuaj saib coob hauv lub sijhawm luv tshaj plaws.Zoo li lwm yam kev lag luam, nws yog ib qho tseem ceeb uas yuav tsum tau siv koj lub sij hawm thiab tshawb fawb txhua yam ntawm kev lag luam digital.Thaum kawg, ntau thiab ntau lub lag luam tau xaiv rau cov ntawv tshaj tawm digital vim lawv qhov yooj yim, yooj yim, thiab nce ROI.
Post lub sij hawm: Feb-21-2022